You’ve been warned, reader. This is a rant, and it’s not that often I do these, so just hang on here.
SOE has recently come up with a marketing ploy to entice old players to come back to their games. It’s well done, too, with lots of shiny. Who doesn’t like shiny? In EQ1, renewing subscribers will get a bunch of items to /claim including 3 pieces of (tradeable) defiant gear, and 1 (tradeable) defiant weapon based on the level and class of the character claiming them. They’ll also get 10 exp potions, and 10 run speed potions, 5 charges of gate to PoK, a bag, and oh yes, two free months of game play. Their account has been reactivated, for free too. EQ2 is going through the same thing, with lots of shiny there, free game play, items to claim.
Wow. It sounds fantastic right? Oh, the new subscribers to EQ1 can also pick up SoF (the latest compilation of expansions) for free when they pay the $15 to activate.
But wait a second, what about those loyal customers, who never left. Or what about those people who subscribed last month, or the month before, still ‘recently’ returning.
Ah, That’s right. We get a pat on the back. We get to partake in the extra 25% exp zones, and maybe farm ourselves a piece of the defiant gear that is dropping world wide.
I suppose on one hand, we should all be thankful that SOE has taken such measures to bring people back to their games. I mean, who could do that other then SOE, what draws people into the game more then shiny. It doesn’t matter if nostalgia has been working to recruit people to the game, that we’ve brought a team of dedicated (fun) people back, and have been writing about it almost none stop.
I know ranting about it doesn’t solve anything, or make anything better, but it was something I had to get off my chest. Don’t get me wrong, either. I am very happy people will come back for at least a short time. I just don’t think they should have to be bribed with shiny in order to do it. Or if they are going to be bribed with shiny at least consider rewarding your loyal customers. I realize there are veteran rewards that long term customers get that short term do not – but in EQ1 they’re very restricted by how long you’ve had your account, and you need to have played for at least a year before you see anything at all. I wish it were like EQ2 where your account was flagged – there for you could claim veteran rewards on every character. But in EQ1 you can only flag 1 character per year. Which means if you were not a guide, or have not played for a huge number of years, you’d better make darn sure you’re going to stick with that character.